What is crowdfunding?

Crowdfunding is a springboard for someone who is developing a project to raise awareness around it and collect funds from a large audience of people interested in the project. Crowdfunding is controlled by law since October 1st, 2014.

Barack Obama and crowdfunding 

The most famous example of "crowdfunding" is the 2008 presidential campaign in the United States. Barack Obama involved a large audience in his campaign and raised 150 millions dollars. What would have been the outcome of the election if Obama had, the same way as his opponent, lacked funds in the middle of the election campaign? History could have been different. A unique aspect of this event is that the campaign was not funded only by wealthy industrial companies, but by hundreds of thousands of people who gave an average of 80 dollars on the Internet to bring the first African-American to the head of the United States.

Crowdfunding was born before the Internet 

Crowdfunding is thus a way for anyone to contribute financially and collectively to an idea or a project that seduces them. In the artistic field, John Cassavetes funded his first movie Shadows in 1958 thanks to the financial support of his audience, after launching several call to action on the radio, encouraging listeners to "fund a movie that looks like you".

KissKissBankBank offers you to apply this model to YOUR creative or innovative projects. 

What about you? Jump in and launch your project! 🚀


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